Contact Karine Joly at karine higheredexperts. It includes the following: All session materials slides handouts in PDF If the conference cannot be held due to unforeseen events on its scheduled date, it will be rescheduled on its rain date:
Social media Social networking websites Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network.
Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers.
This personal interaction can instill a feeling of loyalty into followers and potential customers.
Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online.
An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
Over the years, the Internet has continually gained more and more users, jumping from million in all the way to 3. Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilities, allowing individuals immediate web browsing and access to social networking sites.
Mobile phones have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time  and allowing companies to constantly remind and update their followers.
Many companies are now putting QR Quick Response codes along with products for individuals to access the company website or online services with their smart phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, or any other mobile-enabled content.
In addition, Real-time bidding use in the mobile advertising industry is high and rising because of its value for on-the-go web browsing.
Adfonic, another mobile advertisement publishing platform, reported an increase of 22 billion ad requests that same year. Mobile media consumption such as mobile audio streaming or mobile video are on the rise — in the United States, more than million users are projected to access online video content via mobile device.
Mobile video revenue consists of pay-per-view downloads, advertising, and subscriptions. As ofworldwide mobile phone Internet user penetration was Passive approach Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services.
Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes;  in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities.
For example, the Internet erupted with videos and pictures of iPhone 6 "bend test" which showed that the coveted phone could be bent by hand pressure. The so-called "bend gate" controversy  created confusion amongst customers who had waited months for the launch of the latest rendition of the iPhone.
This can be useful in the highly dynamic, competitive, fast-paced and global marketplace of the s. Active approach Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools.
However, social media websites can target niche markets even more precisely.The complete beginner's guide to creating a social media marketing plan, for those brand new to social media and looking for a straightforward way to start.
As a social media marketer, a big part of your job is to build awareness of your brand and drive conversions on various social channels. This could mean creating an engaging video for Facebook.
Buffer’s social media marketing blog covers the latest social media tools, analytics, and strategies for Twitter, Facebook, and more. 5 Intriguing Twitter Marketing Case Studies Twitter is a fantastic tool for engaging with a large and influential audience.
Here are five of our favourite Twitter marketing case studies. Form real connections with those who love your brand through the power of Sprout Social. See our social media management software solutions in action.
Try it free. About Jonathan Payne. I'm the Founder and Author of My Social Game Plan, where I've spent the last six years writing about social media marketing in an effort to help business owners and marketers stay on top of the rapidly-evolving marketing landscape.