It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create.
Public Domain Nike Inc. This market position is partly a result of effective and efficient operations management OM. These areas pertain to the main decisions in managing streamlined operations and productivity that effectively address business goals and objectives.
The 10 strategic decisions of operations management OM at Nike Inc. Nike effectively addresses these decision areas through standards consistently applied in operations management throughout the global organization.
Design of Goods and Services. The operations management objective is to ensure that product design aligns with organizational capabilities and business goals. In this case, Nike Inc. Nike emphasizes quality in its processes and products. Process and Capacity Design.
The objective is to ensure adequate, effective, and efficient production. Physical location is the typical concern in this strategic decision area of operations management.
The objective is to optimize costs and efficiency through proximity to employees, suppliers and the target market.
In the case of Nike Inc. For example, Nike Inc. Layout Design and Strategy.
The objective in this strategic decision area is to optimize workflow based on human resources, capacity requirements, technology, and inventory requirements. For example, the firm uses office layouts where employees can move easily. Job Design and Human Resources.
Human resource adequacy and maintenance are the objective in this strategic decision area of operations management. The company also has regular evaluations of job assignments to ensure person-job fit. Nike has excellent supply chain management, which facilitates efficient production to support the global sports shoes, apparel and equipment business.
The objective in this strategic decision area is to maintain operations management that minimizes inventory costs while maximizing its effectiveness and efficiency. In this strategic decision area of operations management, the aim is to maximize resource utilization.
Corporate office schedules are standardized, while supply chain schedules are adjusted according to the conditions of the market.
Nike applies changes to the supply chain based on market demand for its athletic footwear, equipment and apparel. Adequacy of human resources, facilities and capacity is the objective in this strategic decision area. For facilities, the company has dedicated teams to regularly evaluate facility and equipment integrity and requirements.
The companies that manufacture Nike shoes, apparel and equipment are responsible for their own maintenance. Productivity at Nike Inc.
There are a variety of measures applied to determine actual productivity levels. In this case, Nike uses the following criteria to measure productivity in some business areas: Expert systems for strategic planning in operations management: Defining an information structure to analyse resource spending changes of operations management decisions.
A generic accounting model to support operations management decisions. Copyright by Panmore Institute - All rights reserved. Educators, Researchers, and Students:Introduction To Nike Inc Business Essay. Print Reference this.
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