Cumberland metal industries case study

Zha Li Executive Summary Cumberland Metal Industries CMIa company specialized in making of curled metal products, has develop a new product, metal cushion pad with health safety and long durability, to help contractors drive piles faster.

Cumberland metal industries case study

Cumberland metal industries case study

Cumberland Metal Industries Executive Summary 1. We see the company considering the penetration to the new market with a new product. After testing, their prototype cushion pads, consisting of curled metal, performed superiorly to asbestos pads, which are currently the industry standard compliment product to pile drivers.

The potential market demand for pads could range betweentoper year 4. The traditional distribution structure for asbestos cushion pads is not well established.

The company must be aware a key characteristic CMI of market players and influencers in order to tailor their marketing strategy. The critical issues that company shall prepare a sound solutions for relate to product pricing, market potential, market penetration strategy and competitors opposition.

In order to penetrate the market, CMI must conduct substantial customer-education marketing initiatives 9.

There are several marketing alternatives the company might choose to follow high price, niche strategy, international markets etc Situation Analysis Company Cumberland Metal Industries CMI is a large and well established manufacturer of curled metal products in the US and has experienced significant growth since its founding.

Typically, CMI sells products thMar 23,  · Cumberland Metal Industries (CMI), a company specialized in making of curled metal products, has develop a new product, metal cushion pad with health safety and long durability, to help contractors drive piles faster.

Market Analysis STP 4P HBS Case Presentation Cumberland Metal Industry group members Yang Elizabeth Sheng Pei Jun Nerissa Chia Yeji Choi Jaehoon Jo Company Background - Cumberland Metal Industries was one of the largest manufacturers of curled metal products in the country.

Market Analysis STP 4P HBS Case Presentation Cumberland Metal Industry group members Yang Elizabeth Sheng Pei Jun Nerissa Chia Yeji Choi Jaehoon Jo Company Background - Cumberland Metal Industries was one of the largest manufacturers of curled metal products in the country.

Essay on Cumberland Metal Industries Case Study  Cumberland Metal Industries: Engineered Products Division, Overview: Cumberland Metal Industries (CMI) is one of the largest manufacturers of curled metal products in the U.S.

Cumberland Metal Industries Case Solution Using the same spray booth for applying A further type of coating—by way of example, a topcoat—constitutes a independent coating operation for which compliance determinations are performed independently.

Cumberland metal industries case study

Mar 23,  · Cumberland Metal Industries (CMI), a company specialized in making of curled metal products, has develop a new product, metal cushion pad with health safety and long durability, to help contractors drive piles faster.

Cumberland Metal Industires | Case Study Solution | Case Study Analysis